Claire Joa
Assistant Professor
Miller Hall - Room 2208A
My teaching and research interests focus on media effects, particularly in the context of digital and social media communication. I teach various courses in Digital Media and Entertainment, including Digital Media Industries and Digital Social Media and Society. In my ongoing research projects, I am investigating behavioral contagion on social media, self-directed learning through social media, and the impact of emerging technologies on learning and health promotion. My work has been published in several highly respected, peer-reviewed journals, including Computers in Human Behavior, Behaviour & Information Technology, Online Information Review, Journalism Practice, and Journal of Interactive Advertising. I enjoy employing various research methods, combining innovative techniques like social big data analysis, sentiment analysis, and network analysis with traditional quantitative methods to explore and enhance understanding of the societal impact of emerging communication technologies.
- B.A., Mass Communications, Sogang University, 2007
- M.A., Mass Communications, Sogang University, 2009
- Ph.D., Media and Communication, Bowling Green State University, 2017
Spring 2025 Sections
- COMM-3350 (Digital Media Industries) Section: 01 external Syllabus via Concourse External Resource
- COMM-3354 (Digital Social Media & Society) Section: 01 external Syllabus via Concourse External Resource
- COMM-6057 (DSMC Strategies) Section: E02 external Syllabus via Concourse External Resource
- COMM-6057 (DSMC Strategies) Section: E01 external Syllabus via Concourse External Resource
Fall 2024 Sections
- COMM-3350 (Digital Media Industries) Section: 01 external Syllabus via Concourse External Resource
- COMM-3354 (Digital Social Media & Society) Section: 01 external Syllabus via Concourse External Resource
- COMM-6684 (Rsch Mtd in Digi & Soc Med Com) Section: E02 external Syllabus via Concourse External Resource
Park, S., Joa, C. Y., Yun, G., & Constantino, N. (2024). Marijuana message channels, health knowledge, law knowledge, and confidence in knowledge as risk and protective factors of marijuana use among college students. Journal of Drug Education, 53(1-2), 19 [View Publication External Resource]
Joa, C. Y., Abuljadail, M., & Ha, L. (2023). YouTube Self-Directed Learning in the U.S. and Taiwan: An Application of the Personal Responsibility Orientation Model. Online Information Review, 47(6), 1134-1154. http://doi.org/10.1108/OIR-01-2021-0051 [View Publication External Resource]
Joa, C. Y. & Yun, G. (2022). Who Sets Social Media Sentiment?: Sentiment Contagion in the 2016 U.S. Presidential Election Media Tweet Networks. Journalism Practice, 16(7), 1449-1472. http://doi.org/10.1080/17512786.2020.1856708 [View Publication External Resource]
Park, S., Joa, C. Y., & Labbe, B. (2022). Who Will Help You to Practice Good Health Habits and Who Will Give You Eating Disorders? Analysis of Weight Watchers’ Twitter Network. Health & New Media Research, 6(1), 35-64. http://doi.org/10.22720/hnmr.2022. [View Publication External Resource]
Joa, C. Y. & Magsamen-Conrad, K. (2021). Social Influence and UTAUT in Predicting Digital Immigrants’ Technology Use. Behaviour & Information Technology, 41(8), 1620-1638. http://doi.org/10.1080/0144929X.2021.1892192 [View Publication External Resource]
Joa, C. Y. & Park, S. (2021). Entrepreneurial Doctors and Consumerist Patients: #Plasticsurgery on Instagram. International Journal of Pharmaceutical and Healthcare Marketing, 15(4), 477-495. http://doi.org/10.1108/IJPHM-01-2020-0002 [View Publication External Resource]
Ha, L., Abuljadail, M., Joa, C. Y., & Kim, K. (2021). Personalized vs. Non-Personalized Recommendations: How Recommender Systems, Recommendation Sources and Recommendation Platforms Affect Trial of YouTube Videos among Digital Natives in Saudi Arabia. Jour [View Publication External Resource]
Magsamen-Conrad, K., Dillon, J. M., Verhoff, C. B., & Joa, C. Y. (2019). Toward a Theory of HealthIT Adoption Across the Life Span: Findings from Five Years in the Community. Health Communication, 35(3), 308-321. http://doi.org/10.1080/10410236.2018.15630 [View Publication External Resource]
Ha, L., Joa, C. Y., Gabay, I., & Kim, K. (2018). Does U.S. College Students' Social Media Use Affect School E-Mail Avoidance and Campus Involvement?. Internet Research, 28(1), 213-231. http://doi.org/10.1108/IntR-11-2016-0346 [View Publication External Resource]
Joa, C. Y., Kim, K., & Ha, L. (2018). What Makes People Watch Online In-Stream Video Advertisements?. Journal of Interactive Advertising, 18(1), 1-14. http://doi.org/10.1080/15252019.2018.1437853 [View Publication External Resource]
Yun, G., Morin, D., Park, S., Joa, C.Y, Labbe, B., Lim, J., Lee, S., & Hyun, D. (2016). Social Media and Flu: Media Twitter Accounts as Agenda Setters. International Journal of Medical Informatics, 91, 67-73. http://dx.doi.org/10.1016/j.ijmedinf.2016.04.00 [View Publication External Resource]
Magsamen-Conrad, K., Upadhyaya, S., Joa, C. Y., & Dowd, J. (2015). Bridging the Divide: Using UTAUT to Predict Multigenerational Tablet Adoption Practices. Computers in human behavior, 50, 186-196. http://dx.doi.org/10.1016/j.chb.2015.03.032 [View Publication External Resource]